Taking the lead – John Clark Motor Group invests in RAPID RTC’s lead management software

John Clark Motor Group, one of Scotland’s largest dealer groups, has agreed to a brand-new partnership with lead management specialist RAPID RTC. The relationship will see RAPID RTC provide its innovative platform to John Clark’s network of more than 34 retailers, covering major car marques, including BMW, Jaguar Land Rover and Volkswagen.

The platform is expected to be rolled out across the Group by the end of January 2019, with RAPID RTC providing bespoke training for dealership staff. John Clark’s investment in the Lead Response solution comes at an important time, with an ongoing push across the wider automotive industry to improve response times.

According to recent research, more than 50% of all consumers’ online enquiries receive a no response or a poor response from automotive retailers. In stark contrast, RAPID RTC’s platform, which seeks to improve a customer’s web-based retail experience, guarantees a 100% response rate for online enquiries in under 30 minutes.

Speaking of the partnership, Chris Clark, managing director for John Clark Motor Group, commented: “Getting ahead of the digital curve is crucially important for car dealerships, and we can think of no better partner to help us achieve this than RAPID RTC. Alongside generating a response, creating a quality response is a key priority for us, and RAPID RTC’s system enables us to deliver this.”

Matthew Cheyne, Director, National and Major Accounts for RAPID RTC, added: “As one of Scotland’s leading dealer groups, working alongside John Clark represents an exciting opportunity for RAPID RTC. With a clearly defined digital strategy, we are looking forward to working closely with John Clark dealerships to meet their digital goals and, ultimately, increase car sales by providing quality responses to active leads.”

For more information on the full range of services offered by RAPID RTC, visit https://rapidrtc.co.uk/

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