Kia Motors UK and RAPID RTC Bring the Showroom to Online Shoppers with Fully Immersive, Omni-Channel Experience

Winnipeg, MB (August 11, 2020) RAPID RTC is delighted to be working with Kia Motors (UK) Limited as the first OEM in the UK to go live with the new platform RAPID RTC Live Dealer, launching on Dealer Websites from August and the National Website from October this year – opening the potential for an improved online journey for car buyers. Live Dealer offers customers shopping on Kia websites the first fully immersive, omni-channel experience with integrated chat, voice, and 1 or 2-way video. As the early stages of the automotive purchase journey move increasingly onto digital channels, Live Dealer and Chat will allow engaged online shoppers to connect with Kia dealers in real-time, while enabling sales teams to build trust with online customers when they aren’t busy with showroom opportunities.

“We are very excited to be the first brand in the UK to launch Live Dealer, supporting an enhanced online experience before a customer visits the showroom, which we think is especially relevant in these challenging times.  Live Dealer enables a real face-to-face interaction from the comfort of your own home, representing a great step towards a true omni-channel experience,” said Simon Hetherington, Commercial Director for Kia Motors UK.

“Dealer websites are a fundamental place customers turn to for answers during their purchase journey, making it essential to provide a seamless online experience,” said Glen Demetrioff, RAPID RTC President & CEO. “RAPID RTC Live Dealer and Chat equip our partners like Kia to empower their best sales tool – their sales executives – to connect with customers online when they aren’t busy with showroom prospects. With these tools, sales executives can engage with pre-qualified online leads who are ready to start their journey. The customer is given the confidence to choose the communication channel they’re most comfortable using – chat, voice, or 1 or 2-way video – facilitating not only a great first impression and personalised journey from step one, but also meaningful conversations with trained experts that close more sales.”  

Using Live Dealer, Kia dealers can replicate much of the showroom experience online, with the ability to transition between channels (chat, voice, 1 or 2-way video) at any time during a conversation. Screen sharing allows for guided walkthroughs of any digital processes or tools including stock look-up, car configurator, finance applications, trade-in appraisals, and more. And with video enabled, the ability to transfer in-progress conversations from desktop to mobile (and vice versa) offers full mobility, making live product walkarounds possible inside and outside the dealership.

When an online customer initiates a chat on the dealer site, they are instantly greeted and pre-qualified by RAPID RTC’s certified Concierge team, who notifies available sales executives that an online customer would like to chat. Any salesperson who isn’t busy with showroom opportunities can use any device to accept the chat and connect in real-time. The salesperson and prospect agree on their audio-visual settings and choose the channels they are most comfortable continuing with. With no downloads or bots involved, Live Dealer and Chat bring the showroom to life online and allow dealers to guide customers through the entire familiar consultative sales process in the digital space.


RAPID RTC is a multinational digital communications and technology company that specialises in automotive, serving more than 3,000 retail and manufacturing clients around the globe. We focus on improving businesses’ digital lead management practices by connecting online customers to relevant advisors in real-time. Our brand promise is to bring value to our clients by placing their customers’ digital experience at the core of everything we do. RAPID RTC is headquartered in Winnipeg, Canada, with offices in Toronto, Canada; Paris, France; London, U.K; Dallas, U.S.A. and is part of the DMT Group of companies. DMT Group was founded in 1996 and is privately held.

For media enquiries, please contact:

Michelle Kliment | 204-291-5792

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