SsangYong Motors UK Optimises Customer Experience with RAPID RTC Technology as Online Enquiries Increase

  • Expectations for timely dealer responses have increased with physical distancing restrictions
  • In Q3 of 2020, customer enquiries via online data capture forms were up 44% from Q3 of 2019
  • SsangYong Motors UK implements RAPID RTC lead management solution across dealer network

(December 7, 2020) – RAPID RTC and SsangYong Motors UK are proud to announce the implementation of RAPID RTC Lead Manager across SsangYong’s 62-rooftop dealer network, optimising the brand’s responses to enquiries to ensure the timeliness and quality customers increasingly expect with physical distancing restrictions in place. In a recent nationwide survey, almost two thirds (65%) of would-be UK car buyers said dealers should respond more quickly to emailed sales enquiries specifically because of the restrictions, with 62% saying the same about sales enquiries by phone (Marketing Delivery, November 2020). RAPID RTC Dealer Insights also reported that volumes for online data capture forms in the UK increased by 44% in Q3 of 2020 compared to Q3 of 2019 – demonstrating significant year over year growth in digital dealership enquiries during the pandemic.

“We’re excited to support another growing brand like SsangYong with industry-leading technology that connects them with online customers in a timely and engaging manner,” said Pontus Riska, VP Sales & Support – UK for RAPID RTC. “As we continue practicing physical distancing and see customers make use of digital channels to connect with dealers more often, it’s important to reassure online shoppers that when they enquire, they’ll receive a relevant response in the timeframe they expect.”

Kevin Griffin, Managing Director of SsangYong Motors UK, said: “RAPID RTC Lead Manager provides a professional means for our dealers to respond to customer enquiries. It also allows for us, and our dealers, to manage those enquiries to ensure the best possible outcome.”



RAPID RTC is a multinational digital communications company that specialises in automotive, serving 4,000 retail and manufacturing clients around the globe. We focus on improving businesses’ digital communications & customer engagement practices by seamlessly connecting online shoppers in real-time, using their preferred channel, with salespeople who are not busy with showroom walk-ins. Our brand promise is to bring value to our clients by placing their customer at the core of everything we do. Through the right mix of technology and human interaction we ensure a premium omni-channel customer experience throughout the online purchase journey. RAPID RTC is headquartered in Winnipeg, Canada, with offices in Toronto, Canada; Paris, France; London, U.K; Dallas, U.S.A. and is part of the DMT Group of companies. DMT Group was founded in 1996 and is privately held.

For media enquiries, please contact:

Michelle Kliment | 204-291-5792

Back to news