Volume Brands Outperform Premium for Digital Lead Management
Volume beats prestige for speed of response, says RAPID RTC Volume brands are 40% better at responding to digital leads compared to Premium brands. Poor lead management causes the average Retailer to miss every 2nd electronic enquiry that is made to their businesses. Dealers representing volume manufacturers are outperforming prestige marques when it comes to speed of response to electronic enquiries, according to mystery shop data from almost 1,000 dealerships. The exercise, carried out by RAPID RTC with UK…...