Volume Brands Outperform Premium for Digital Lead Management

Volume beats prestige for speed of response, says RAPID RTC Volume brands are 40% better at responding to digital leads compared to Premium brands. Poor lead management causes the average Retailer to miss every 2nd electronic enquiry that is made to their businesses.   Dealers representing volume manufacturers are outperforming prestige marques when it comes to speed of response to electronic enquiries, according to mystery shop data from almost 1,000 dealerships. The exercise, carried out by RAPID RTC with UK…...
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RAPID RTC Expands Key Account Sales Team

RAPID RTC, the digital lead management company, has appointed two new key account sales managers to aid the company’s recent contract wins. Pam Cameron and Nicola Pearce have both joined the company following RAPID RTC’s recent contracts with Skoda, John Clark Motor Group, Vantage Group and Hendy Group. Pearce has 21 years’ experience selling to motor dealers for the Daily Mail Group, including the launch of automotive website motors.co.uk. Cameron most recently worked with CitNow having previously been at Accelerate…...
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RAPID RTC Expands Sales and Support Team

RAPID RTC has expanded its sales and support team following a series of new business wins. The company, which recently added John Clark Motor Group to its expanding list of customers and will soon announce more new accounts, believes it is “better positioned than ever” to support automotive retailers undergoing periods of digital transformation. Heading up the UK team is Pontus Riska (pictured), who has been promoted to the role of vice president of sales and support. It’s the second…...
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